Little Graham
Deliverables
Website
www.little-graham.comLittle Graham is a curated furniture brand inspired by timeless design, built for modern living. With a focus on clean, mid-century forms, the collection balances warmth and practicality, offering pieces that are made to last. Designed in New Zealand and shipped from local warehouses in NZ and Australia, each product is crafted for real homes and real people.
Our Partnership
We began working with founders Alice and Niall in mid-2025, starting with an exciting new business concept and supporting them through the journey to market.We custom-built the website in Shopify, selecting a versatile, minimalist theme that complemented the Little Graham aesthetic - allowing the furniture to take centre stage with clean lines and image-led layouts.
What We Delivered
- Shopify eCommerce Build: Tailored to support pre-launch, launch, and scalable growth stages.
- Image-First Design: Product renders and in-situ visuals are prioritised, creating a strong emotional connection with potential buyers.
- Custom Integrations:
- Pre-sale Ordering Functionality for pieces ahead of manufacture
- Trade Discount Customisation for industry partners
- Custom Meta Fields for product dimensions and materials, supporting transparency and informed purchasing decisions
Outcome
Launched in June 2025, the new Little Graham website reflects the brand’s ethos of intentional, timeless design. It provides a highly visual, product-focused shopping experience that’s both practical and inspiring, paving the way for future expansion including Lighting, and positioning the brand as a go-to for curated, contemporary furniture.
