Dot The i Privacy Policy

1. Who We Are

This privacy policy applies to DTI Creative Pty Ltd (ABN 33 642 242 439), trading as Dot The i Studio (“DTI”, “we”, “our”, or “us”), and any entity owned or controlled by DTI in relation to our operations in Australia.

This policy explains how we handle personal information and comply with the Australian Privacy Act 1988 (Cth) (“Privacy Act”) and the Australian Privacy Principles (“APPs”).

If you have questions about this policy, please get in touch via our contact form.

2. What This Policy Covers

This policy covers our collection and handling of personal information as defined under the Privacy Act. It does not apply to information excluded from the Privacy Act’s coverage, such as employee records held in relation to current or former employment.‍

3. What We Collect

We collect personal information when it’s reasonably necessary for our business purposes. The types of information we typically collect include:

• Contact details: names, email addresses, phone numbers, and physical addresses
• Professional information: job titles, company names, and organisational roles
• Project information: briefs, content, brand assets, and feedback you provide during our work together
• Communication records: emails, messages, and notes from meetings or calls
• Technical information: data collected through our website such as browser type, device information, and usage patterns
  

How We Collect Information

We collect information directly from you through:

• Forms and questionnaires (including onboarding and project intake forms)
• Email, phone, and video conversations
• Our website and any online tools we use
• Third-party platforms where we interact with you (such as Slack or project management tools)

We may also receive information about you from third parties, such as referrals from existing clients or publicly available business information.

4. How We Use Your Information

We use personal information for the following purposes:

• Delivering our services: design, development, and ongoing website support
• Communicating with you about projects, timelines, and deliverables
• Managing our business: invoicing, proposals, scheduling, and administration
• Improving our services and internal processes
• Marketing: sharing updates about our services, insights, or industry developments (with your consent or where otherwise permitted)
• Complying with legal and regulatory obligations

You can opt out of marketing communications at any time by contacting us or using the unsubscribe link in any email.

5. Use of AI and Automation Tools

We use artificial intelligence and automation tools to support our work, including content drafting, research, workflow automation, and quality assurance. When using these tools:

• We do not share identifiable client data with AI tools unless necessary for the specific service being delivered
• All AI-assisted outputs are reviewed and refined by our team before delivery
• We select tools with appropriate data handling practices and, where possible, use privacy-preserving configurations
• Client project data processed through third-party AI tools is subject to those providers’ privacy and data policies, which we evaluate before use

If you have concerns about the use of AI tools in relation to your project, please raise them with us and we’ll discuss how we can accommodate your preferences.

6. When We Share Your Information

We do not sell or trade personal information. We may share your information in the following circumstances:

• With third-party service providers who assist us in delivering our services (such as hosting providers, email platforms, or project management tools) — only to the extent necessary
• Where we believe it’s necessary to protect the rights, property, or safety of any person, our clients, or DTI
• With your consent
• Where required or permitted by law, regulation, or professional obligation
  

7. How We Store and Protect Your Information

We store personal information electronically using cloud-based tools and platforms. We take reasonable steps to protect your information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

Our security measures include:

• Secure cloud storage with appropriate access controls
• Limited access to personal information (only team members who need it)
• Use of strong passwords and two-factor authentication where available
• Regular review of the tools and platforms we use
  

Data Retention

We retain personal information only for as long as it’s reasonably needed for the purposes described in this policy, or as required by law. When information is no longer needed, we take reasonable steps to destroy or de-identify it.

For completed projects, we typically retain project files and communications for a reasonable period to support warranty obligations, ongoing service relationships, and potential future work.

8. Our Website

When you visit dotthei.com.au, we may collect technical information through cookies and similar technologies. This information helps us understand how visitors use our site and improve the experience.

Cookies

Cookies are small text files stored on your device by websites you visit. We use cookies to help our website function properly, understand usage patterns, and improve performance. You can manage cookies through your browser settings, including blocking or deleting them. In most cases, our website will still function without cookies.

Third-Party Content

Our website may contain links to or embedded content from third-party websites and services. These third parties may set their own cookies and collect information according to their own privacy policies. We’re not responsible for the privacy practices of third-party sites and encourage you to review their policies.

9. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of information that is inaccurate, incomplete, or out of date
• Request deletion of your personal information (subject to any legal or professional obligations we have to retain it)
• Opt out of marketing communications at any time

To exercise any of these rights, please get in touch via our contact form at dotthei.com.au. We may need to verify your identity before processing your request.

We’ll respond to access and correction requests within a reasonable timeframe. If we refuse a request, we’ll explain why.

10. Complaints

If you’re not satisfied with how we’ve handled your personal information or believe we’ve breached the APPs, please contact us. We take all complaints seriously and will work to resolve your concern promptly.

If you’re not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

11. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices, technology, or legal requirements. The current version will always be available on our website. Material changes will take effect when published.