Frequently asked questions

We're a small, senior studio that designs and builds bespoke websites on Webflow. Founded by Alec (development) and Jamie (design), we're based in Melbourne and Dunedin — and work with clients across Australia, New Zealand, and selectively around the world.

We specialise in custom Webflow websites and Webflow–Shopify integrations for businesses that treat their website as genuine infrastructure — not just a box to tick. We also stay involved after launch through our Website Evolution service, keeping sites current and effective over time.

We're a Webflow Certified Partner, which means we've been independently vetted by Webflow for technical and design quality.

You'll work directly with Alec and Jamie — the same two people who founded the studio. There are no account managers, no junior handoffs, and no layers between you and the people doing the work.

Both of us are involved in every project, from strategy through to launch and beyond. Where specialist expertise is needed — branding, SEO, or content strategy — we bring in trusted partners we've worked with before. But we remain accountable for how everything fits together.

Melbourne, Australia and Dunedin, New Zealand. Most of our clients are in Australia or New Zealand, though we regularly work with international clients too — particularly on Webflow–Shopify integrations.

Remote collaboration is built into how we work. We use Slack, Loom walkthroughs, and regular video calls to keep things smooth regardless of where you are.

We work best with businesses that see their website as a strategic tool — not just an online brochure. That typically includes wellness and health clinics, food and beverage brands, and design-led businesses that care about how they present themselves online.

The common thread across our clients is a preference for quality and clarity over speed and volume. If you value long-term thinking and want a website that genuinely works for your business, we're likely a good fit.

The biggest difference is who does the work. At a larger agency, senior people often pitch the project, then hand it to a junior team to deliver. With us, the people you meet at the start are the same people designing, building, and refining your site.

That means fewer misunderstandings, faster decisions, and a higher standard of craft throughout. You also get genuine continuity — we know your project inside out because we built it, and that knowledge carries through into ongoing support.

The trade-off is capacity. We only take on a handful of projects at a time, which is deliberate. It means we can give each client the attention the work deserves.

Every project follows three phases: Strategy, Build, and Evolution.

Strategy is where we define what the website needs to do. We work through your business goals, audience, content requirements, and priorities — so we're building with intent, not guesswork. This phase prevents the site from becoming a collection of disconnected ideas.

Build is where design and development happen. Jamie leads the design direction while Alec handles the Webflow build, with regular check-ins and Loom walkthroughs to keep you across progress. We test thoroughly before launch — responsiveness, performance, accessibility, and functionality.

Evolution is what happens after launch. Rather than handing over the keys and disappearing, we stay involved to refine, update, and improve the site over time. This is where most of the long-term value is created.

Most projects take between 6 and 12 weeks from kickoff to launch. The exact timeline depends on the complexity of the site, the number of pages, and how quickly content comes together on your side.

Simpler sites — say, a focused five-to-eight page site for a clinic or studio — tend to sit at the shorter end. Larger builds with e-commerce integration, multiple content types, or complex functionality take longer.

We'll give you a realistic timeline in our proposal. We'd rather be honest upfront than overpromise and create stress down the line.

The most important thing is timely feedback and content. We'll guide you on what's needed and when, but the pace of a project is often set by how quickly decisions are made and content is provided on the client side.

Beyond that, we ask for your involvement at a few key moments — the kickoff, design review, and pre-launch review. These check-ins are where the important decisions happen, and they're most productive when the right people from your team are in the room.

Content is the single biggest factor in keeping a project on track. We'll provide a clear content plan early in the process, outlining exactly what's needed — text, images, brand assets — and when each piece is due.

If you don't have content ready, that's okay. We can recommend copywriters and photographers from our trusted network, or work with what you have and refine it as part of the project. What we try to avoid is designing around placeholder content that never gets replaced — it almost always leads to a weaker outcome.

We've written about this in more detail in our insights if you'd like a deeper look at how we approach content in projects.

The main factors are the number of unique page templates, the complexity of interactions and functionality, whether e-commerce is involved, and how much content needs to be created or structured.

A focused, well-planned site for a service business will sit at a different level to a large e-commerce build with Shopify integration, product filtering, and custom functionality. We scope each project individually and provide a clear, detailed proposal so you know exactly what's included before anything starts.

We don't publish fixed pricing because every project is different — and a number without context isn't particularly useful. What we can say is that our work is premium, and our clients tend to be businesses that value quality and long-term outcomes over finding the cheapest option.

Our process is built around structured feedback rounds at clear milestones — not unlimited revisions. This keeps projects focused and prevents the kind of scope creep that drags timelines and budgets out.

Each phase of the project has defined review points where you provide consolidated feedback. We find this approach leads to better outcomes than an open-ended back-and-forth, because it encourages considered, decisive feedback rather than reactive changes.

If the scope genuinely needs to change during a project — new pages, additional features, a shift in direction — we'll discuss it openly, explain the impact on timeline and budget, and agree on next steps before anything changes.

Yes. We typically structure payments across milestones — a deposit to begin, progress payments aligned to key stages, and a final payment at launch. The exact structure depends on the project size and timeline, and we'll outline it clearly in our proposal.

This approach keeps things fair for both sides. You're never paying for work that hasn't been done, and we can maintain momentum without financial delays stalling progress.

Webflow gives us the best combination of design flexibility, clean code output, and client-friendly content management. It lets us build bespoke, visually rich websites without the technical debt and maintenance overhead that comes with platforms like WordPress.

For our clients, the practical benefits are significant. Webflow sites are fast, secure, and genuinely easy to edit — you can update text, swap images, and manage blog content without needing a developer. Hosting and security are handled natively, so there are no plugins to update, no security patches to worry about, and no surprise maintenance bills.

We're a Webflow Certified Partner, which means our work has been independently reviewed and approved by Webflow. It's a quality benchmark, not just a badge.

The short answer: Webflow is a more modern, lower-maintenance platform that produces cleaner, faster websites — but it's not the right choice for every project.

WordPress powers a huge portion of the web and has an enormous plugin ecosystem. But that flexibility comes with complexity — regular updates, plugin conflicts, security vulnerabilities, and a reliance on developers for most design changes. For businesses that want a clean, well-built site without ongoing technical maintenance, Webflow is a significantly better fit.

Webflow's visual builder means the design you see is the site you get — there's no gap between a Figma mockup and the finished product. It also means we can iterate faster during the build and make changes more efficiently after launch.

We've helped several clients migrate from WordPress to Webflow, and the consistent feedback is that the day-to-day experience of managing their site improved dramatically.

Yes — Webflow–Shopify integrations are one of our core specialities. This setup gives you the best of both platforms: Webflow's design flexibility and content management for your brand and marketing pages, with Shopify's robust e-commerce engine handling products, checkout, and fulfilment.

We build these integrations cleanly, so the experience feels seamless to your customers even though two platforms are working behind the scenes. It's a setup that scales well and avoids the compromises you'd make by forcing everything into one platform.

Beyond Shopify, we regularly integrate Webflow with tools like Klaviyo, Mailchimp, HubSpot, Google Analytics, and various booking and scheduling platforms. We also work with Make and Zapier for automation where it makes sense.

If you have a specific tool or platform in mind, mention it when you get in touch and we'll let you know whether it's a straightforward integration or something that needs more planning.

Yes. We've migrated sites from WordPress, Squarespace, Wix, and custom-built platforms into Webflow. The process involves auditing your current site, planning the content and structure for Webflow, handling the build, and managing the technical cutover — including redirects and SEO preservation.

A migration is often a good opportunity to rethink the site's structure and content rather than just replicating what exists. We'll help you decide what to keep, what to improve, and what to leave behind.

We don't disappear after launch. Every project includes a handover period where we walk you through the CMS, answer questions, and fix anything that comes up in the first few weeks.

Beyond that, most of our clients move into an ongoing relationship through our Website Evolution service. This means we continue to refine, update, and improve the site over time — keeping it aligned with your business as it grows and changes.

We believe a website should be treated as a living asset, not a one-off deliverable. The businesses that get the most from their sites are the ones that invest in keeping them current.

Website Evolution is our ongoing service for clients who want their website to keep pace with their business. Rather than letting a site gradually fall out of date and then paying for a full rebuild every few years, we make considered improvements on a regular rhythm.

That might include updating content, refining page layouts, adding new sections or pages, improving performance, or adapting the site based on how visitors are actually using it. It's not a maintenance contract — it's a genuine partnership focused on making the site more effective over time.

Think of it as the difference between a garden that's tended regularly and one that's redesigned from scratch every three years. The first approach is more sustainable, more cost-effective, and produces better results.

You don't need it — but in our experience, the businesses that invest in ongoing website improvement see significantly better results than those that launch and leave.

Webflow handles the technical side — hosting, security, and platform updates — so you won't need developer support just to keep the lights on. But content goes stale, business priorities shift, and user expectations evolve. A site that was perfect at launch can quietly become a liability within a year or two if it's not actively maintained.

Whether that ongoing support comes from us or from your own team is up to you. We'll make sure you have the knowledge and tools to manage the basics yourself.

Absolutely. One of the major advantages of Webflow is that it's genuinely easy for non-technical people to manage. You can update text, swap images, publish blog posts, and manage CMS content without touching code or calling a developer.

We set up every site with a clear, well-organised CMS structure and provide a walkthrough so you're confident managing the day-to-day. For more structural changes — new page layouts, added functionality, or design updates — that's where we typically step back in.

Start by reaching out through our contact page with a brief overview of what you're looking for. We'll get back to you within one to two business days to set up an initial conversation.

There's no pressure and no hard sell. The first conversation is about understanding your business, your goals, and whether we're the right fit for each other.

It's a relaxed, focused chat — typically 20 to 30 minutes over video call. We'll ask about your business, what you're trying to achieve with the website, and any specific requirements or constraints you already know about.

We'll also share how we work, what the process looks like, and give you an honest steer on whether what you're after aligns with what we do. If it's a good fit, we'll follow up with a detailed proposal.

Nothing formal — but it helps to have a rough idea of what you want the site to do, who it's for, and any examples of sites you like (or don't). If you have existing brand guidelines, a logo, or previous design work, having those on hand is useful but not essential.

Don't worry about having everything figured out. Helping you clarify the brief is part of what we do.