Websites built properly. Then evolved, year after year.
Dot The i Studio is a senior two-person studio based in Melbourne and Dunedin. We design and build bespoke websites - primarily in Webflow - alongside Webflow-Shopify integrations, AI Search Readiness work, and ongoing Website Evolution. We stay involved so your site stays relevant, credible, and effective long after launch.
A website is not a deliverable.
It’s infrastructure.
Most studios treat a website as a finite project. It launches, gets signed off, and slowly falls out of sync with the business. We take a more deliberate approach: design and build strong foundations first, then look after how the site evolves.
That means clearer decisions up front, cleaner builds, ongoing accountability once the site is live - and the kind of partnership that adapts as AI changes how websites get found.
This is why our services are intentionally focused and why we stay involved long after launch.
Bespoke Websites
Custom-designed, structurally sound websites - primarily built in Webflow - shaped around your business goals, content, and growth plans.
Designed for clarity, performance, and longevity.
We have particular depth in health and wellness & food and beverage.
Webflow + Shopify Integrations
Carefully integrated Webflow-Shopify setups that respect the strengths of both platforms, without unnecessary complexity.
Most integrations fail because they’re rushed or over-engineered. We design these systems to last.
AI Search Readiness
Helping websites stay visible as AI changes how people find them.
Schema, structured content, technical foundations, and ongoing monitoring across AI search tools like ChatGPT, Perplexity, and Google's AI overviews.
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Launch Readiness & Optimisation
Before anything goes live, we make sure the foundations are solid. Performance, accessibility, schema, and content structure - all stress-tested before launch.
Small issues caught early, before they become long-term problems.
Ongoing Website Evolution (Retainer)
Post-launch support for businesses who want their website to keep pace as priorities change.
This is not “maintenance for the sake of it”. It’s structured, intentional progress.
If you're wondering what happens after a website launches, this is our thinking on it.
Specialists where needed. Accountability always.
Where specialist expertise is required beyond our core strengths, we collaborate with a small, trusted network of partners - branding studios, SEO specialists, content writers, and other senior craftspeople.
These partnerships are either:
- Scoped directly into a project, or
- Run alongside us, with Dot The i Studio coordinating and aligning everything
You still work with Alec and Jamie directly. We remain accountable for how it all fits together.
A simple process, with clarity at each stage
How projects run
Discovery and Alignment
We define goals, scope, and priorities early so decisions are clean and the project (and the relationship) gets off to a strong start.
Structure and direction
We map pages, content requirements, and design direction before we start building.
Design and build
Bespoke design and a clean build (in Webflow, or whichever platform is right), with integrations handled properly.
A deliberate way of working
We focus on doing the right work at the right time, so projects move forward with clarity and minimal friction.
QA and launch
Thorough testing, refinement, and confident release.
Website Evolution
Ongoing partnership to keep your site current, improve key pages, monitor AI and search visibility, and maintain momentum post-launch.
Start with a conversation
If this sounds aligned, we're happy to talk through your project (or your AI search readiness, or what you're planning for your existing site) and see if we're a good fit.