Inline Nutrition

Inline Nutrition offers high quality New Zealand made supplements that are formulated to help you meet your health and fitness goals.


Web Design & Development, eCommerce


Inline Nutrition

The Inline Nutrition team came to us looking for a fresh rebuild of their website. The old site had become dated, hard to navigate and the checkout process was clunky and in need of some serious first-aid. Being an eCommerce store, we needed to ensure existing subscriptions and customers old and new were impacted as little as possible.

In 2023, Inline Nutrition rebranded and launched a whole new exciting product range consisting of Pre-workout and five new Support+ supplements. We gave the site design a new look, updated product range + benefits and incorporated bundled products to promote sales.

Inline Nutrition Website by DOT THE i
Inline Nutrition Recipes Page

Working alongside the Inline Nutrition team we simplified and condensed down the site content into a clean, responsive, easy to navigate format. Giving the site design a fresh typeface, heroing the Inline teal blue and creating a full custom icon library for the products kept the death by type to a minimum. 

The site now features a redesigned responsive account section and cart-to-checkout process as well as new integrations including; Refer a Friend to boost purchase intent for new and returning customers. 

We’re looking forward to seeing the Inline Nutrition legends continue to grow as New Zealand’s premier supplement brand to busy mums, elite athletes, and everyone else in between!

Let's work


Let's work together
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