The No‑Fluff Guide to Hiring a Webflow Agency in Melbourne (Costs, Process & ROI)

Why bother reading this?

You can spin up a Webflow site yourself in an evening, yet firms still hire agencies every week. Here’s the honest maths: time, polish and peace‑of‑mind cost money. This piece breaks down exactly how much, how long, and what you should expect in return – before you even email your shortlist.

Why Webflow in 2025?

  • Zero plugin roulette – hosting, security and updates are baked‑in.
  • Google bakes Core Web Vitals into its ranking algo; Webflow sites start closer to the pass mark.
  • Marketers can ship pages without calling the dev (gold for lean teams).
  • Need a cart? We integrate Shopify so you keep Webflow’s creative freedom while enjoying Shopify’s rock‑solid checkout.

What an agency actually does (job scope decoded)

StageTypical deliverablesOwnership inside a small studio
Discovery & StrategyGoals workshop, sitemap, success metricsStrategy lead + designer, 90‑min Zoom
UX & Visual DesignWireframes → hi‑fi mock‑upsDesign lead, with developer sanity‑check
Build & CMSClient‑First classes, semantic HTML, interactionsLead developer in Webflow Designer
QA & LaunchCross‑device tests, 301s, Search ConsoleWhole team (multiple sets of eyes)
After‑launch careTraining Looms, 30‑day snag listIncluded; optional Care Plan
*Role titles are examples – exact faces may change.

How much does it cost in Melbourne right now?

Most projects land in the ranges below. They’re ball‑parks, not invoices – unusual timelines or bespoke integrations are scoped separately.

SizePagesBallpark (AUD)
Startup Landing Page1-3 pages$4 - $8K
Brochure Site + CMS6-10 pages$12 - $18K
SME + CMS10-20 pages$18 - $30K
Standalone Shopify store10-25+ products$15 - $30K
Shopify + Webflow integrated marketing site8-15+ products, 10-15 pages$25 - $50K

Startup landing page

1–3 pages
$4 k – $8 k

Brochure site

6–10 pages
$12 k – $18 k

SME + CMS

10–20 pages
$18 k – $30 k

Shopify‑integrated marketing site

8–15 + products, 10-15 pages
$25 k – $40 k

Standalone Shopify store

10–25 + products
$28 k – $45 k
*Prices are listed in AUD (Australian Dollars) and are indicative as of April 2025. Final pricing may vary based on project scope, timeline, or specialised integrations.

Timeline snapshot

A straightforward 10‑page build, content supplied, usually plots like this:

  1. Week 0 – Kick‑off call & content drop
  2. Week 1–2 – Wireframes & feedback
  3. Week 3–5 – Visual design in Figma
  4. Week 6–8 – Webflow build & CMS
  5. Week 9 – QA, redirects, launch

Nine weeks sounds long until you factor client content confirmation & sign‑off pauses – be realistic with internal approvals.

Seven questions to ask any Webflow agency

  1. How do you approach Core Web Vitals?
  2. Which class system do you use (Client‑First, Lumos, custom)?
  3. Will I own the Webflow project and hosting account?
  4. Do you handle 301 mapping and Search Console?
  5. Who writes or edits copy?
  6. Fixed price or time‑and‑materials?
  7. How quickly can you jump on minor changes post‑launch?

Record the answers; they reveal more than any portfolio piece.

How we run projects as a small crew

At Dot The i Studio, our lean, expert team means you always know who you’re working with. Our process is transparent, efficient, and built around direct communication. Here’s how we manage each project:

1. Straight-Talking Communication

  • You deal directly with us—no account managers adding layers.
  • Clear, jargon-free updates via frequent Video calls, email updates or your preferred communication channel.

2. Defined Project Stages with Named Leads

  • Discovery & Strategy: Every project starts with a kick-off call where we run a goals workshop and map out deliverables, success metrics, timing and project integrations.
  • UX & Visual Design: Our Design Lead creates wireframes and high-fidelity designs, with our Technical Lead reviewing for feasibility and development integration.
  • Build & CMS: Our Technical Lead implements the design in Webflow, following Client-First standards for clean, scalable code.
  • Refinement & Launch: We test across devices, manage 301 redirects, and set up Google Search Console. Multiple team members review for quality.
  • After-Launch Care: We provide training videos, regular client check-ins, and optional time-pack maintenance packages for ongoing support.

3. Focused Expertise

  • Our small team means we stay nimble—no bureaucracy, no diluted skills.
  • You work with senior specialists who know your project inside out.

4. Clear Ownership and Control

  • You own your Webflow project and hosting account, with all credentials handed over at launch.
  • No lock-ins or hidden dependencies.

Next step

Want a ball‑park figure for your site? Complete our Briefing Checklist and we’ll reply within one business day.