
No‑Fluff Guide to Hiring a Webflow Agency in Melbourne (Costs, Process & ROI)
Why bother reading this?
You can spin up a Webflow site yourself in an evening, yet firms still hire agencies every week. Here’s the honest maths: time, polish and peace‑of‑mind cost money. This piece breaks down exactly how much, how long, and what you should expect in return – before you even email your shortlist.
Why Webflow in 2026?
- Zero plugin roulette – hosting, security and updates are baked‑in.
- Google bakes Core Web Vitals into its ranking algo; Webflow sites start closer to the pass mark.
- Marketers can ship pages without calling the dev (gold for lean teams).
- Need a cart? We integrate Shopify so you keep Webflow’s creative freedom while enjoying Shopify’s rock‑solid checkout.
What an agency actually does (job scope decoded)
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How much does it cost in Melbourne right now?
Most projects land in the ranges below. They’re ball‑parks, not invoices – unusual timelines or bespoke integrations are scoped separately.
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*Prices are listed in AUD (Australian Dollars) and are indicative as of January 2026. Final pricing may vary based on project scope, timeline, or specialised integrations.
Timeline snapshot
A straightforward 10‑page build, content supplied, usually plots like this:
- Week 0 – Kick‑off call & content drop
- Week 1–2 – Wireframes & feedback
- Week 3–5 – Visual design in Figma
- Week 6–8 – Webflow build & CMS
- Week 9 – QA, redirects, launch
Nine weeks sounds long until you factor client content confirmation & sign‑off pauses – be realistic with internal approvals.
Seven questions to ask any Webflow agency
- How do you approach Core Web Vitals?
- Which class system do you use (Client‑First, Lumos, custom)?
- Will I own the Webflow project and hosting account?
- Do you handle 301 mapping and Search Console?
- Who writes or edits copy?
- Fixed price or time‑and‑materials?
- How quickly can you jump on minor changes post‑launch?
Record the answers; they reveal more than any portfolio piece.
How we run projects as a small crew
You work directly with us — Jamie and Alec — throughout the entire project. No account managers, no junior handoffs, no layers.
1. Discovery and strategy
Every project starts with a kick-off call where we work through your goals, map out deliverables, and agree on timing. We want to understand what your website needs to do before anyone opens Figma.
2. Design
Jamie leads the design direction — wireframes first, then high-fidelity designs. Alec reviews alongside for build feasibility, which means what gets designed is what gets built. No surprises at handover.
3. Build and CMS
Alec builds the site in Webflow using Client-First standards for clean, scalable code. We set up the CMS around your content so you can manage updates yourself without calling us for every small change.
4. QA and launch
We test across devices, manage 301 redirects, and set up Google Search Console. Both of us review before anything goes live. We don't launch until it feels right.
5. After launch
We provide walkthroughs, stay available for questions, and offer ongoing support through our Website Evolution service. Most of our clients stay with us after launch because the site keeps improving.
You own your Webflow project and hosting account outright. All credentials are handed over at launch. No lock-ins, no dependencies.
Common questions
How much does a Webflow website typically cost in Melbourne?
Most professional Webflow builds sit between AUD $15,000 and $50,000+ depending on scope and complexity. Template-based sites are cheaper but come with limitations. We provide detailed proposals with clear line items, so you know exactly what you're paying for before anything starts.
Should I hire a Webflow agency or a freelancer?
It depends on what you need. A freelancer may suit a straightforward site with a clear brief. A small, senior agency adds strategic input, design direction, QA processes, and accountability that's harder to get from a solo operator. The trade-off is usually price — but the difference in outcome often justifies it.
What questions should I ask before signing with a Webflow agency?
Ask about their class naming system, Core Web Vitals approach, ownership terms, post-launch support, and who actually does the work. If the person pitching isn't the person building, that's worth knowing upfront. We've listed seven specific questions earlier in this article.
How long does a typical Webflow project take?
A straightforward 10-page build with content supplied usually takes around 9 weeks. More complex projects with eCommerce, custom functionality, or larger content volumes take longer. The biggest variable is usually client-side content and feedback timing.
Next step
Want a ball‑park figure? Complete our Briefing Checklist and we'll come back within one business day with a realistic price range for your project.



