
The No‑Fluff Guide to Hiring a Webflow Agency in Melbourne (Costs, Process & ROI)
Why bother reading this?
You can spin up a Webflow site yourself in an evening, yet firms still hire agencies every week. Here’s the honest maths: time, polish and peace‑of‑mind cost money. This piece breaks down exactly how much, how long, and what you should expect in return – before you even email your shortlist.
Why Webflow in 2025?
- Zero plugin roulette – hosting, security and updates are baked‑in.
- Google bakes Core Web Vitals into its ranking algo; Webflow sites start closer to the pass mark.
- Marketers can ship pages without calling the dev (gold for lean teams).
- Need a cart? We integrate Shopify so you keep Webflow’s creative freedom while enjoying Shopify’s rock‑solid checkout.
What an agency actually does (job scope decoded)
Stage | Typical deliverables | Ownership inside a small studio |
---|---|---|
Discovery & Strategy | Goals workshop, sitemap, success metrics | Strategy lead + designer, 90‑min Zoom |
UX & Visual Design | Wireframes → hi‑fi mock‑ups | Design lead, with developer sanity‑check |
Build & CMS | Client‑First classes, semantic HTML, interactions | Lead developer in Webflow Designer |
QA & Launch | Cross‑device tests, 301s, Search Console | Whole team (multiple sets of eyes) |
After‑launch care | Training Looms, 30‑day snag list | Included; optional Care Plan |
How much does it cost in Melbourne right now?
Most projects land in the ranges below. They’re ball‑parks, not invoices – unusual timelines or bespoke integrations are scoped separately.
Size | Pages | Ballpark (AUD) |
---|---|---|
Startup Landing Page | 1-3 pages | $4 - $8K |
Brochure Site + CMS | 6-10 pages | $12 - $18K |
SME + CMS | 10-20 pages | $18 - $30K |
Standalone Shopify store | 10-25+ products | $15 - $30K |
Shopify + Webflow integrated marketing site | 8-15+ products, 10-15 pages | $25 - $50K |
Startup landing page
Brochure site
SME + CMS
Shopify‑integrated marketing site
Standalone Shopify store
Timeline snapshot
A straightforward 10‑page build, content supplied, usually plots like this:
- Week 0 – Kick‑off call & content drop
- Week 1–2 – Wireframes & feedback
- Week 3–5 – Visual design in Figma
- Week 6–8 – Webflow build & CMS
- Week 9 – QA, redirects, launch
Nine weeks sounds long until you factor client content confirmation & sign‑off pauses – be realistic with internal approvals.
Seven questions to ask any Webflow agency
- How do you approach Core Web Vitals?
- Which class system do you use (Client‑First, Lumos, custom)?
- Will I own the Webflow project and hosting account?
- Do you handle 301 mapping and Search Console?
- Who writes or edits copy?
- Fixed price or time‑and‑materials?
- How quickly can you jump on minor changes post‑launch?
Record the answers; they reveal more than any portfolio piece.
How we run projects as a small crew
At Dot The i Studio, our lean, expert team means you always know who you’re working with. Our process is transparent, efficient, and built around direct communication. Here’s how we manage each project:
1. Straight-Talking Communication
- You deal directly with us—no account managers adding layers.
- Clear, jargon-free updates via frequent Video calls, email updates or your preferred communication channel.
2. Defined Project Stages with Named Leads
- Discovery & Strategy: Every project starts with a kick-off call where we run a goals workshop and map out deliverables, success metrics, timing and project integrations.
- UX & Visual Design: Our Design Lead creates wireframes and high-fidelity designs, with our Technical Lead reviewing for feasibility and development integration.
- Build & CMS: Our Technical Lead implements the design in Webflow, following Client-First standards for clean, scalable code.
- Refinement & Launch: We test across devices, manage 301 redirects, and set up Google Search Console. Multiple team members review for quality.
- After-Launch Care: We provide training videos, regular client check-ins, and optional time-pack maintenance packages for ongoing support.
3. Focused Expertise
- Our small team means we stay nimble—no bureaucracy, no diluted skills.
- You work with senior specialists who know your project inside out.
4. Clear Ownership and Control
- You own your Webflow project and hosting account, with all credentials handed over at launch.
- No lock-ins or hidden dependencies.
Next step
Want a ball‑park figure for your site? Complete our Briefing Checklist and we’ll reply within one business day.